So, Super Hero Lips is a pretty unique brand name if I do say so myself. I wish I had some incredible story or a long journey that led me to this name but honestly it all stemmed from one of my brain babies.

My brain babies are ideas that I hatch that typically have to be executed RIGHT THEN. I will come up with an idea and just run with it, whether it means working overnight, bulldozing through a project, or getting in way over my head. True to form, late one night, I decided I had to have a catchy brand name and not even kidding, within two hours I had purchased like five different domain names to see which one stuck… It’s just who I am.

I wanted a brand name that reflected not only the product I was representing but what the business overall meant to me.

"By the time I had branded my business I was months in, was seeing some success, had started building a team and had huge aspirations for where the brand was going to take me. My confidence was up, my excitement was at an all-time high and I was toying with words like indestructible, invincible and bulletproof when this image of a woman super hero popped into my head.

The domain name (superherolips.com) was available so I threw it in my cart, checked out, and didn’t think about it for several days. This was probably around 2am on a weeknight when I had to work the next day – I swear it’s when I get my best thinking done.

So when I circled back around I checked to make sure the social media handles were available for all of my selections and they were so then I had to really think about the brands and which excited me most. I finally landed on Super Hero Lips, as you know, for many reasons. Some of them may not have been clear to me at the time, but they definitely are now…

The products live up to the name!
The entire line of waterproof, smudge proof, stay-the-day, anti-aging cosmetics BLOW MY MIND. They are leaps and bounds ahead of the competition and their performance is definitely the difference between Clark Kent and Superman.

The brand has such a fun theme!
Don’t you just love all the pops of primary colors, callouts, and opportunities for branding? It is just SO FUN! And I love that I can find items to brand with that go along with my theme and don’t cost a fortune.

Our lips have super powers!
With just the movement of a few muscles with can make people feel happy, confident, full of life and full of excitement! With those same muscles we can tear down, put under and destroy those same people.

" When we speak, we have the power to give life or death into ourselves and into other people. I would say that is an incredible super power and one that I strive to use the most generously and kindly.

It’s how this makes me feel!
On the one hand, I love the confidence that comes along with putting beautiful color cosmetics on my skin that I know ENHANCE my natural beauty and will be right where I left them when I take them off. But on the other hand, what I love even more is the confidence that building this business has inspired in me. When I look back on this journey, I am still amazed at how this company gave me the tools, motivation and REAL opportunity to build a business as a single working mother. I can’t understand it, I probably never will, but I am not the only one. There are thousands of women out there just like me who took the most unlikely of circumstances and turned them into something good and positive and fruitful. And it makes me feel like I have super powers!

So out of curiosity, what is the first thing that came to mind when you saw my brand name the first time? Drop it in the comments!