I was having a conversation recently with one of the women who I sponsored about branding and was really challenged to understand how I came up with such a catchy brand name (Super Hero Lips). It’s funny, any time people see something having to do with super heroes and beauty...

  The range of LipSense colors is a little overwhelming – with dozens of colors available, new colors being introduced, and retired colors making return appearances regularly, trying to choose the perfect color can make your head spin! Where do you begin?Well, for starters, let me just say that if...

So, Super Hero Lips is a pretty unique brand name if I do say so myself. I wish I had some incredible story or a long journey that led me to this name but honestly it all stemmed from one of my brain babies.My brain babies are ideas that I...

I have struggled with acne for most of my adult life. Deep, cystic acne that led me to points in my life where I could not run to the corner store without makeup on. Even with makeup on, it was so bad I didn’t want to make eye contact and...